Design 64! - News from the Creative World

Thursday, March 23, 2006

Quark rebranding struggle


Quark's rebranding approach is on the best way to the "Top 10 ways how NOT to do it" book.
After the ill-fated rebranding in September 2005, Quark has decided to ditch the logo and come up with a new one yet again.

This time the logo was handled by Quark's own internal creative team. Even though the result is now much better than the 9/2005 version, which was almost identical to the "Scottish Arts Council", there is now a close resemblence with the Sony-Ericsson logo.

Maybe if Quark invested more effort in updating their software than changing the corporate identity there would be less frustrated Quark users among us. ;)

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